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Manchester City: The Women’s Game is Trending Upwards, Fueled by Domestic Sponsorships

Vitality Health Insurance Seals Three-year Sponsorship of the FA Cup.

Manchester City Women v West Ham United Ladies - Women’s FA Cup Final Photo by Action Foto Sport/NurPhoto via Getty Images

Vitality Health Insurance Company has further boosted Women’s football by sealing a three-year sponsorship of the FA Cup, which was bagged by Manchester City Women last season.

Manchester City defeated West Ham to win the SSE Women’s FA Cup. Keira Walsh, Georgia Stanway and Lauren Hemp scored as Manchester City downed a valiant West Ham United to secure a second SSE Women’s FA Cup in three seasons.

The 2019/20 edition is to be finished in the coming months. The final will be played at Wembley Stadium on Saturday 31 October 2020. Man City will play Leicester on 27 September in the semifinals.

Waving aside concerns over its long-term future because of outbreak of Covid-19 pandemic, the Woman’s game in England is on an upward trajectory fueled by a domestic sponsorship deal of its Super League, started this year reportedly worth more than 10 million pounds over the next three seasons. Sponsorships previously thought hard to come by.

International TV deals have also been sealed in Scandinavia and Central America, helping give clubs the revenue to enable them to afford top players including American Alex Morgan, Rose Lavelle and Tobin Heath and Denmark’s Pernille Harder, all of whom have moved to England in recent weeks.

Kelly Simmons, the FA’s director of Women’s Professional Game, said as Vitality’s sponsorship deal was announced:

“I was confident that with the fantastic momentum that had been built in the women’s game, we could come back strongly and keep building on that,”

“You’d think at the moment sports sponsorship would be a difficult space to get new partners in, because nobody knows the true impact yet of Covid in any industry or walk of life. Just as we don’t in football, because we don’t know when the fans will come back.”

Women’s football is growing, Simmons continued,

“More than 3 million people watched, either live or through highlights, the Community Shield season curtain-raiser between Chelsea and Manchester City on Aug. 29”,

“It’s a significant investment,” “It demonstrates the power of women’s football.”

Manchester City Women with a fantastic window, full of star signings, could make history repeat itself again. As they look to win the FA Cup in back-to-back champions. On top of competing for the league and in the UWCL.