Puma is the new brand that Manchester City will display next season and for the next ten years. That’s according to a new ESPNFC report that states, “sources have told ESPN FC that they have agreed a 10-year deal worth around £65 million a year. That is a significant hike on the current £20m deal with Nike that finishes at the end of the season.”
The agreement per report, covers City along with A-League side Melbourne City, La Liga club Girona, Atletico Torque in Uruguay and the newly bought Chinese team Sichuan Jiuniu.
New York City, who are also part of the City Football Group (CFG), are bound by the MLS-exclusive sponsorship with Adidas.
City players Sergio Aguero, Vincent Kompany and David Silva already have individual deals with Puma and Puma will explore the possibility of adding more from the first-team squad.
The new kit will be launched in early July ahead of the preseason tour in Japan and will be worn for the first time in their friendly with another CFG club Yokohama F Marinos. The Japanese side are also not part of the deal as they are covered by a current agreement with Adidas.
I really like this deal. It not only makes it one of the richest in the world, but it should add some creative juice to the kits. Nike and Adidas are (in)famous for their templates that do not appease fans. With Puma, City can take some risks and produce some nice kits as Puma tends to do and has done with Arsenal, Newcastle and AC Milan in Serie A.
Look at these concepts:
Much better than templates all of Nike’s and Adidas clients would have. There is also talk of a special commemorative kit for City’s anniversary next year.
What do you think of the deal? Let us know in the comments.