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Seat exchange scheme announced

Manchester City has today announced an exclusive multi-year partnership with leading online secondary ticketing company,
The partnership also includes the development of the Official Manchester City Seat Exchange, an exclusive service for Manchester City Seasoncard holders to sell, and Citycard holders and other qualifying supporters* to buy tickets for home Premier League fixtures at the City of Manchester Stadium. The service will go live at the end of July.
Supporters will be able to view prices, ticket availability and exact seat locations 24 hours a day via Seat Exchange, offering access to tickets in the best locations, even for matches that have officially sold out.

A good idea in principle, and one which has been commonplace in American sports for the past few years.

Given the ever increasing number of fixtures that are subject to change (particularly at late notice) both for the TV schedules and this season potentially our UEFA Cup involvement it should allow those fans who struggle to make all of the games an opportunity to recoup what would have been a potential loss.

A question that does apply though is given the lack of sell outs we have had in recent seasons, how relevant a scheme will it prove to be?