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Identity crisis?

The visual identity for the 2008 UEFA Cup final at the
City of Manchester Stadium will be unveiled at a special ceremony in the English
city on 6 December.
The final of the UEFA Cup has, in recent years, been
given a personality of its own via a complete design concept developed
especially for the event.

The initial idea that inspired the creation of a new
identity for each final was to develop a specific design featuring the UEFA Cup
and add a distinctive flavour of the host city.

The objective is to help promote the final and enhance
the prestige of one of the Europe's biggest sporting occasions.

A 'distinctive flavour of the host city' - any suggestions?